In a significant collaboration, Louis Vuitton has named the emerging K-pop sensation, RIIZE, as the latest house ambassadors for the renowned luxury fashion brand. SM Entertainment, the leading K-pop management entity, proudly announced the selection of RIIZE, a recently debuted boy band, recognizing their exceptional visual appeal and trendsetting style. Despite their short time in the industry, RIIZE has demonstrated influence beyond music, solidifying their position as standout K-pop rookies in 2023.
Known for their charismatic presence and style, RIIZE quickly made an impact in the advertising realm, attracting invitations from diverse brands. Their official debut occurred just three months ago, and the news of becoming Louis Vuitton ambassadors has created waves of anticipation within both the K-pop and fashion industries.
Louis Vuitton released a statement expressing their excitement: “RIIZE, through their emotionally charged pop music, aims to connect with audiences worldwide by highlighting the universal feelings of everyday life and shared experiences. Their debut single album, ‘Get a Guitar,’ released in September of this year, made a significant impact by becoming a million-seller within a week and topping international charts.”
The group’s debut single swiftly climbed the iTunes Top Song Chart, securing a spot within the Top 10 in 20 regions globally. RIIZE has garnered attention from prestigious global media outlets such as Billboard, the Grammy’s, Rolling Stone, Variety, NME, and Clash. Within just over two months, the group’s official YouTube channel reached 100 million cumulative views on November 6, excluding their official music videos.
Louis Vuitton expressed eagerness about the creative journey ahead, acknowledging RIIZE’s trendsetting fashion sense and confident style that has captured the fashion world’s interest. The collaboration promises to be a fusion of RIIZE’s artistic vision and Louis Vuitton’s iconic brand, offering a unique and exciting narrative in the worlds of music and fashion.
