In a transformative trend, a growing number of young Canadians, particularly from the Asian diaspora, are venturing into the vibrant world of K-pop in Seoul. The rise of Korean acts on global charts has propelled K-pop into a cultural phenomenon known as the “Korean wave” or hallyu. This wave isn’t just about exporting culture; it involves importing talent, creating exciting opportunities for aspiring artists globally.
The modern K-pop industry actively scouts for new talent through a global open-audition process, extending beyond traditional sources like the U.S., China, and Japan. Noteworthy Canadian talents, including Henry Lau, Mark Lee, Jeon Somi, Seok Matthew, Jacob Bae, and Kevin Moon, have found success in Seoul, contributing to the industry’s diversity.
For Toronto-born Keeho, the journey began unexpectedly while preparing for university auditions. Auditioning for FNC Entertainment led him to South Korea, training to become a K-pop idol. His debut as the leader of P1Harmony in 2020 marked the realization of his efforts.
Seoul-born and Vancouver-raised singer-songwriter Junny took a unique path, starting as an independent artist on Soundcloud. His journey to Seoul unfolded after selling a song to a former EXO member and a visit to Korea. Junny’s breakthrough came at a songwriting camp hosted by SM Entertainment, where he began collaborating with renowned artists. The emphasis on music quality, irrespective of the songwriter’s background, stood out in the K-pop industry.
Taeyoung Kim, a communications and media lecturer, suggests redefining K-pop as a global pop music genre rather than limiting it to its Korean origins. Fans, regardless of nationality, appreciate K-pop for its music, characters, and choreography.
The global appeal of K-pop has cultivated passionate fanbases, leading to auditions from fans aspiring to become idols. Mathieu Berbiguier, a PhD student focusing on the Korean wave and fandoms, notes the phenomenon of mirroring, where aspiring idols look up to existing K-pop stars.
The K-pop industry, often sensationalized in the West, offers hope to young Asian creatives. It presents a democratized and accessible idol model, fostering opportunities for talent worldwide. Canadians like DJ Swivel and Jenna Andrews contribute to K-pop’s global reach, showcasing the industry’s openness.
For artists like Junny, breaking into the K-pop scene represents not just personal success but also a chance to represent Canadian talent globally. The industry’s openness and competitive spirit offer a platform for diverse voices, contributing to K-pop’s continued evolution as a global cultural force.
