As a KPOP fan, it’s hard not to get emotional when thinking about the evolution of this genre. From its humble beginnings in the 1990s, KPOP has grown to become a global phenomenon, captivating fans all over the world with its infectious beats, catchy melodies, and mesmerizing performances.
1st Generation (1990s – 2000s)
The 1st generation of KPOP can be traced back to the early 1990s when Seo Taiji and Boys burst onto the scene with their groundbreaking song, “Nan Arayo” (I Know). Seo Taiji and Boys were the pioneers of the KPOP genre, revolutionizing the music industry with their fusion of rap, rock, and techno.
In the late 1990s, KPOP saw the emergence of other popular groups, such as H.O.T, S.E.S, and Fin.K.L. These groups dominated the KPOP scene with their bubblegum pop sound and synchronized dance routines.
2nd Generation (Mid-2000s – Early 2010s)
The 2nd generation of KPOP saw a shift in the genre’s sound, with groups like Girls’ Generation, 2NE1, and Super Junior dominating the scene. These groups incorporated elements of hip hop, R&B, and electronic dance music into their music, creating a more mature sound that appealed to a wider audience.
In addition to the change in sound, the 2nd generation of KPOP also saw a change in the way the genre was marketed. KPOP groups began to promote themselves more aggressively, with companies investing heavily in their training and marketing. This led to the creation of the “idol” system, where KPOP stars were not only expected to be talented performers but also embody the ideal image of beauty and perfection.
3rd Generation (Mid-2010s – Present)
The 3rd generation of KPOP saw the rise of groups like BTS, EXO, and Blackpink, who took the genre to new heights with their global popularity and innovative sound. These groups pushed the boundaries of KPOP, incorporating elements of EDM, hip hop, and even rock into their music.
The 3rd generation of KPOP also saw a change in the way the genre was consumed, with the rise of social media platforms like Twitter, Instagram, and YouTube. KPOP groups began to use these platforms to connect with fans and promote their music, leading to a surge in global fandom.
